Allah Nawaz


Based on a thorough analysis of the facts reported over and over (in print, mass and now social media), this paper argues that in the perspectives of Pakistan, ‘Public Health Awareness (PHA)’ is the strongest precursor to define, predict and resolve the health issues more quickly and substantially. For example, an individual having knowledge of ‘preventive healthcare (PHC)’ can prevent becoming sick thereby reducing the need for ‘curative healthcare (CHC)’ practices. Thus, greater emphasis on increasing and strengthening PHA is recommended. This paper argues that ‘public health authorities’ must capitalize on social media for making community healthier through ‘more awareness than medicine.’ At the moment we are living in a global-village of information-society, which is well-equipped with digital-gadgets (i.e. Smart-Phone) therefore ready than ever to be injected with public health awareness.


Public Health; Awareness; Health care.

Full Text:



Ansari WE, Stibbe A. Public health and the environment: what skills for sustainability literacy – and why? Sustainability 2009:1:425-40. doi:10.3390/su1030425.

Bonderup AM, Hangaard SV, Lilholt PH, Johansen MD, Hejlesen OK. Patient support ICT tool for hypertension monitoring. Stud Health Technol Inform 2012;180:189-93.

Qidwai W. Healthcare delivery system improvements: A way forward to improve health in developing countries and Pakistan. J Coll Physician Surg 2013;23:313-4.

WHO. Declaration of Alma Ata. Geneva, WHO. Available at

WHO (1986) Ottawa Charter for Health Promotion. Geneva, WHO.

Ronis KA, Nishtar S. Community health promotion in Pakistan: a policy development perspective. IUHPE – PROMOTION & EDUCATION, 2007;14:60-2.

WHO (2013). Global health observatory data repository. Available at:

Afzal U, Yusuf A. The state of health in Pakistan: an overview. JEL 2013;18:233-47.

Tanwir F, Saboor A, Shah MH. Water contamination, health hazards and public awareness: a case of the urban Punjab, Pakistan. Int J Agr Biol 2003;5:460-2.

Callen M, Gulzar S, Hasanain A, Khan Y. The political economy of public employee absence: Experimental evidence from Pakistan. 2013 Unpublished manuscript. At:

Ritchie J, Spencer L. Qualitative data analysis for applied policy research. In Bryman and R. Burgess (eds) analyzing qualitative data, 1994 pp. 173–94. London: Sage.

Toulmin S. The uses of argument, Cambridge University Press, Cambridge, 1958.

Nishtar S. Choked pipes: Reforming Pakistan’s mixed health system. Karachi, Pakistan: Oxford University Press, 2010.

Bawden R, Lindsay E. Patient empowerment: a general practice perspective. Br J Community Nurs 2007;12:28-30.

CDC. The health communicator’s social media toolkit. Center for disease control and Prevention, 011. At:

Khan A. Health and nutrition. In Pakistan economic survey 2010-11. Islamabad, Pakistan: Finance Division.

Ali N, Khan MS. Devolution and health challenges and opportunities- a year later. Pak J Public Health 2012;2:62-5.

Glaser B, Strauss A. The discovery of grounded theory. Aldine publishing company, Hawthorne, NY, 1967.

Stirling JA. Thematic networks: an analytic tool for qualitative research. Qualitative Research. SAGE Publications. London, Thousand Oaks & New Delhi. 2001;1:385-405.


  • There are currently no refbacks.

© 2011 Gomal Journal of Medical Sciences